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About Lamaze

Governance: Licensing Program

Download the application here.

Purpose

The intent of this Licensing Program Policy (the “Policy”) is to clarify for the public the source of Lamaze programs, activities and materials conducted by components of Lamaze International, to maintain the quality of the goods or services that are offered in conjunction with Lamaze International’s trademarks, and to ensure proper use of those trademarks.

Licensing Program

This Policy has been adopted to assure that the Lamaze® mark and name continues to be trusted and known for promoting natural, safe and healthy childbirth experiences for women and their families around the world. To protect our respected reputation, trademark, and name recognition, Lamaze International has developed a formalized Lamaze Licensing Program, which is available to Lamaze International members, Lamaze Certified Childbirth Educators (LCCE educator), Lamaze International Chapters, and Lamaze Childbirth Educator Programs.

Lamaze Licensed Marks

The Lamaze® mark, the Belly Logo marks and the Certification Seal as shown on Exhibit A  (collectively, the “Licensed Marks”) may be used, only as specified in this Policy, for purposes of advancing the Lamaze® mission, which is to promote, support and protect natural, safe and healthy birth through education and advocacy.

It is the policy of Lamaze International that members, LCCE educators, chapters and childbirth educator programs may by licensed from Lamaze International to use the Licensed Marks to promote childbirth education services as specified herein. No individual, group, or other entity may use the Licensed Marks other than by license from Lamaze International.  

License Eligibility

There are five basic categories of individuals and groups affiliated with Lamaze International who may use the Licensed Marks as indicated below, strictly as specified in this Policy: Lamaze International members; Lamaze Certified Childbirth Educators (LCCE educators) members/non-members; Lamaze International Chapters; and Lamaze Childbirth Educator Programs.

Lamaze International Members Who Are Not LCCE Educators

Lamaze International members who are not LCCE educators agree, in their applications/renewals for membership, to abide by Lamaze International bylaws, rules and policies, including this Policy and others concerning use of the Licensed Marks of the organization. Current members of Lamaze International who are not LCCE educator certified are licensed only to identify themselves as "a member of Lamaze® International" or "a member of Lamaze®".

Lamaze International policy prohibits members who are not LCCE educator certified from stating or implying that they offer Lamaze® classes, Lamaze® instruction, or Lamaze® childbirth education. 

Lamaze Childbirth Educator Program Students and Seminar Attendees

Lamaze Childbirth Educator Program students and seminar attendees who are not LCCE certified have limited use of the Licensed Marks of the organization.  Within the three-year period following seminar attendance, they may use the Licensed Marks in the promotion of Lamaze® childbirth education as follows:

  • To identify themselves as "a student in the Lamaze® Childbirth Educator Program” or a “Lamaze educator trainee.”
  • To include a reference in their bio or CV that they "attended a Lamaze® Childbirth Educator Seminar".
  • To indicate that their childbirth education class “is based on the Lamaze International Six Healthy Birth Practices.”
Lamaze International policy prohibits Lamaze Childbirth Educator Program students and seminar attendees who are not LCCE certified from stating or implying that they are Lamaze certified or that they offer Lamaze® classes, Lamaze® instruction, or Lamaze® childbirth education.

    LCCE Certified Lamaze International Members

    To identify themselves as "a member of Lamaze® International" or "a member of Lamaze®."Lamaze International members who are LCCE educators agree, in their applications/renewals for membership, to abide by Lamaze International bylaws, rules and policies, including this Policy and others concerning use of the Licensed Marks. They also agree, when applying for certification/recertification, that they will abide by the code of ethics established by the Lamaze Certification Council and Lamaze International, including those concerning use of the Licensed Marks. As long as members who are LCCE certified remain in good standing, they are licensed to use the Licensed Marks in the promotion of Lamaze® childbirth education as follows:

    • To indicate that they are "certified by Lamaze®" or are a "Lamaze Certified Childbirth Educator, “LCCE educator” or "LCCE certified."
    • To state that they offer Lamaze® classes, Lamaze® instruction, or Lamaze® childbirth education and to make reference to the Lamaze® Fundamentals of Birth and the Lamaze® Six Healthy Birth Practices.
    • To use the Lamaze Certification Seal in the promotion of Lamaze® childbirth education.

    Lamaze International policy prohibits the use of the Belly Logo by LCCE educators who are not members of Lamaze International. 

      Lamaze Childbirth Educator Programs

      The program director of each Lamaze® Childbirth Educator Program is required to execute an accreditation agreement and license, which includes provisions regarding the following use of the Licensed Marks:

      • To state that the licensee offers the "Lamaze Childbirth Educator Seminar" and is “A Lamaze Accredited Childbirth Educator Program.”
      • To represent that the purpose of the licensee’s Lamaze® Childbirth Educator Program is to enable learners to develop the knowledge and skills to plan, facilitate, and evaluate a childbirth education program, and to prepare students to sit for the Lamaze® examination to become LCCE certified.
      • To use the Lamaze Belly Logo mark with the words “Lamaze Accredited Childbirth Educator Program” in communications materials.

      Lamaze International Chapters

      Each Lamaze International Chapter executes a charter agreement which includes provisions regarding the following use of the Licensed Marks:

      • To identify the chapter as a "chapter of Lamaze International" or "a Lamaze International chapter".
      • To use the Lamaze Belly Logo mark with the words “Chapter of Lamaze® International”' in communications materials.
      While Lamaze International chapters are allowed to use the Lamaze® mark and the Belly Logo as part of their organization identification as provided above, they are not authorized to license or permit the use of any of the Licensed Marks in any manner by their individual members.

      Usage of the Licensed Marks

      Licensed individuals or organizations may use the Licensed Marks on business cards, stationary or a professional website or blog in connection with the promotion of Lamaze® childbirth education without further written approval provided such use complies with this Policy. All use of the Licensed Marks must clearly identify the licensee’s relationship with Lamaze International and must comply with Lamaze International graphics standards. The Licensed Marks may not, without prior written permission from Lamaze International, be used as part of a domain name, screen name, URL, keyword, social media name (e.g., Twitter, Facebook), email address, or other identifier or in any such manner that would imply or represent any connection with Lamaze International other than the individual’s or organization’s actual relationship as a member, LCCE educator, chapter or program. Lamaze International controls the quality of goods and services offered in conjunction with the Licensed Marks through this Policy and other rules, guidelines, and policies and has the right to exercise such control over use of the Licensed Marks.

      Requests for use of the Licensed Marks on promotional materials other than business cards, stationery or a professional website or blog in connection with promotion of Lamaze® childbirth education, must be submitted in writing to the Executive Director for Lamaze’s prior written approval at its sole discretion and must state the specific usage intended. Samples of the planned materials, which must be consistent with the Lamaze International philosophy and principles, must be included with such requests. Promotional materials may include such items as brochures, flyers or display ads.

      Decisions regarding use of the Licensed Marks will be monitored and controlled by the Executive Director, under policy direction of the Lamaze International Board of Directors. No individual or group may use the Licensed Marks without the prior express written consent of the Executive Director, which cannot be given without a majority vote of the Lamaze International Board of Directors.

      The Licensed Marks may not be used in a manner which is in conflict with Lamaze International philosophy or principles or which disparages or brings in to disrepute Lamaze International or the Licensed Marks. In case of uncertainty on proper use of the Licensed Marks, you should contact the Lamaze Administrative Office. Lamaze International shall be the final judge in its sole discretion as to whether any use of the Licensed Marks complies with this Policy. .

      Applying for Use of the Lamaze® Licensed Marks

      The Licensed Marks are trademarks owned exclusively by Lamaze International. Use of the Licensed Marks by approved individuals and organizations is only by license from Lamaze International as stated in this Policy. Use in any other circumstances without Lamaze International’s prior written approval constitutes trademark infringement, misappropriation, and breach of contract and is subject to legal action. Lamaze International retains the right in its sole discretion to immediately rescind permission to use the Licensed Marks if they are used improperly.

      Lamaze International members and/or LCCE educators are licensed to use certain Licensed Marks as set forth in this Policy without further action. Only those individuals desiring to use the marks in a manner not already licensed are required to submit a licensing application form (Attachment I). For example, a member LCCE educator who only intends to use the Licensed Marks as specified in this Policy need not submit any further application. The licensing agreement for these uses is covered by membership and recertification applications. However, a member LCCE educator who would like to use the Licensed Marks on promotional materials, such as brochures and flyers, must submit a licensing application for use of these Licensed Marks.

      Chapters and programs sign an agreement with Lamaze International which includes use of the Licensed Marks. Any use beyond that allowed by the chapter or accreditation agreement must be applied for using the licensing application form.

      Rules for Use of the Lamaze® Licensed Marks:

      Individuals or organizations that use the Licensed Marks under license from Lamaze International agree to comply with the following, among other things:

      • All use of the Licensed Marks must be in conformance with the philosophy, principles and written policies, rules, and guidelines of Lamaze International, which may be revised from time to time.
      • All use of the Licensed Marks must comply with Lamaze International graphic standards, which may be revised from time to time.
      • Lamaze International has the right to exercise control over the quality of goods or services used in conjunction with the Licensed Marks.
      • All use of the Licensed Marks must clearly identify the licensee’s relationship with Lamaze International, i.e., member, LCCE educator, chapter or program.
      • The Licensed Marks may be used by licensees only in conjunction with the provision of childbirth education services and may not be used in conjunction with the provision or promotion of any other goods or services.
      • The appropriate symbol “®” or “™” must always clearly accompany the Licensed Marks as shown on Exhibit A and provided by Lamaze upon approval of the license. In addition, use of the term Lamaze®, as permitted under the terms of the license agreement, must be accompanied by the registration symbol “®”.
      • The Licensed Marks may not, without permission from Lamaze International, be used as part of a domain name, screen name, URL, keyword, social media name (e.g., Twitter, Facebook), email address, or other identifier, or in any manner that would imply or represent any connection with Lamaze International other than the individual’s or organization’s actual relationship as a member, LCCE educator, chapter or program.
      • All use of the Licensed Marks in promotional and communications materials other than business cards and stationary in connection with Licensee’s promotion of Lamaze® childbirth education (e.g., websites, blogs, brochures) must contain at least one conspicuous statement that “LAMAZE is a registered trademark of Lamaze International, Inc.”
      • Should you, the Licensee, violate any of the provisions of this Policy or the license agreement you sign with Lamaze International, Lamaze International has the absolute right to withdraw permission to use the Licensed Marks immediately and you, the Licensee, must immediately cease all use of the Licensed Marks, including removing the Licensed Marks from any websites and blogs, and shall not distribute any existing inventory or literature bearing the Licensed Marks and shall immediately destroy all such materials if requested by Lamaze International.
      • You, the Licensee, agree to comply with all the provisions governing your user category as set forth in this Policy, and that you shall not deviate from the Policy without the prior written approval of Lamaze International in its sole discretion.
      • Lamaze International assumes no liability for any claims, actions, injuries or legal expenses connected with or related to licensees’ use of the Licensed Marks or connected with or related to the provision or offering of any products or services by licensees under or in connection with the Licensed Marks as a result of granting permission to use the Licensed Marks and you agree to hold Lamaze International harmless and indemnify Lamaze International from any and all such claims, including costs of defending against same and any damages, costs, or other awarded as a result of such claims.

      Revised: January 2015